How to Differentiate Print Media and TV Advertising
[Flickr Photo: Advertising Spot on TV, by: Friedhelm A. Brinkmann. CC License.]
Before diving into this topic it is crucial to define both of these terms:
- Print Media- is a physical copy of a book. newspaper, magazine etc.
- TV Advertising- is made up of commercials and sponsorships that try to sell customers a product
Both are used to get the attention of others in order to inform them of a particular product or business. They are often confused due to their similarities but both function and can be used in different ways.
Print Media is:
- Easier to work with since it can be done quicker than T.V. advertising. This can be a benefit since it allows professionals to use trends or daily events to their advantage as well as get the attention of the public
- When comparing newspapers with news networks, newspapers are often considered to be more legitimate
- Less costly to publish
TV Advertising allows you to:
- Use both visual aids and sound to create an impact on their viewers
- Capture the audience’s interest at all times
- See the benefits and disadvantages of products among other things
For more information click here: http://smallbusiness.chron.com/difference-print-media-vs-television-advertising-71522.html