Referencias:

Lecturas de la biblioteca

Trujillo Limón, A. (2018). MARKETING FAILURES AND FIXES: All marketers make mistakes; wise marketers learn from them. Journal Of Financial Planning, 31(7), 22-26.

Gupta, H., Lam, T., Pettigrew, S., & Tait, R. J. (2018). Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health, 18(1), 141. doi:10.1186/s12889-018-5035-3

Velazquez, C. E., Black, J. L., & Potvin Kent, M. (2017). Food and Beverage Marketing in Schools: A Review of the Evidence. International Journal Of Environmental Research And Public Health, 14(9), doi:10.3390/ijerph14091054

Lecturas del internet

Loukakos, S. (2018, September 18). Why the future of digital marketing lies in automation and live chat. Retrieved September 18, 2018, from https://www.adweek.com/programmatic/why-the-future-of-digital-marketing-lies-in-automation-and-chatbots/

Kurzer, R. (2018, September 18). Working with an AI vendor: How marketers can take the leap. Retrieved September 18, 2018, from https://martechtoday.com/working-with-an-ai-vendor-how-marketers-can-take-the-leap-224359/

Total:

Reference 1: Marketing failures and fixes

15

Reference 2: Alcohol marketing on You Tube

13

Reference 3: Food and beverage marketing in schools

13

Reference 4: Why the future of digital marketing lies in automation and live chat

15

Reference 5: Working with an AI vendor

14

 

Resultado:

De todas estas referencias los que salieron perfectos al final fueron, Marketing failures and fixes y Why the future of digital marketing lies in automation and live chat.