Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. The business was not very successful, and he struggled through the beginning of the 30s. In 1934, he shifted to concentrate on toys and changed the company’s name to LEGO. This is a contraction of “leg godt”, the Danish word meaning “play well”.

In the 1960s, the company grew to other Nordic countries. The company also invented a smaller brick that was ideal for children with small hands and named it DUPLO after the Latin word duplex (two-fold). This enabled children to build more detailed models.

In the 1970s, Lego began to introduce new features to help its products differentiate themselves from the competition. They added different faces to the miniature figures. This made their characters look more realistic and allowed them to show different expressions and emotions. The Lego Group added wheels to their bricks, allowing them to construct vehicles and other machines.

The company’s next big step was when it introduced specific themes — systems within systems that allowed customers to create a specific world or scenario. This helped the company make its brand more recognizable and helped them attract an increasingly younger audience. In addition the company expanded its https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track/ production by opening factories in South Korea, Malaysia, and Brazil.