IRO: “French chic meets New York Street Style”

Launched in 2004 by French brothers Laurent and Arik Bitton, IRO consistently puts out cool girl clothes with an emphasis on moto-jackets, IRO has built a presence over the past 6 years through some of the leading stores in the US: Barneys, Saks, Intermix and Scoop among many others. The brand is very different from the others because they bring an unstudied Parisian boho meets rock star look. They says that IRO has always been about the downtown cool girl

 

 

 

IRO can be described as a cool feminine brand, very accesible, fresh and sexy all the time. The design inspiration for the brand is the New York style because is worldly, edgy and interesting but with the fashion sense and chicness of the Parisian girl. So you can call it French chic meets New York street style. Mostly their collections put out cool girl clothes with an emphasis on moto-influenced jackets, minis, graphic prints and louche jumpsuits.

IRO bring the perfect combination of “Chicness with a rebel personality”; as they say is very much about the girl that experiences fashion from many different locations and bring that into her daily wardrobe.

The IRO girl has a look that is effortless, she is feminine but edgy and wears her style with ease

*Photos by: Fashion Gone Rogue.com 

*Video by: Vogue Channel on YouTube